Blogvertisement Rules Coming?

Found on Consumerist.com last night, Consumerist says (via Consumer Reports) that the Federal Trade Commission is proposing to require bloggers to post whether or not they have received payment or compensation to post and or discuss an item on said blog.

Personally I think this it's only right that bloggers tell people when they have received compensation to review/discuss/promote items on a blog. Here on my blog, I will put a note in the post and in the tags on the bottom of the post if I've received a promotional copy (arc or galley) of a book. I do very few of these. The majority of books reviewed or discussed here are either owned by me or a member of my family, was a gift or was borrowed from the library.

What do you think?